Proof the trend is “feeds” not “destinations” RE web traffic. Great [infographic] from @kissmetrics & @google

I love the trend of corporately sponsored universally useful infographics of late. Especially this one by @kissmetrics showing global @google data. Proof the world is moving to “feeds” and away from “destinations” when consuming web based content. Here’s what Kissmetrics points out:

Hundreds of thousands of websites across the globe have participated in Google’s ongoing study of web browsing behavior. So far, the results of the study have been very insightful. For example, global bounce rates and average time-on-site metrics are decreasing. In the operating systems wars, the Macintosh market share is steadily growing, while the Windows market share is dropping. Dig into the data presented below to discover global web usage trends.

Click on the image below to view an enlarged version of this infographic:

The 2011 Web Analytics Review

View an enlarged version of this Infographic »

Click here to download a .pdf version of this infographic.

 

Want to display this infographic on your site?

Simply copy and paste the code below into the html of your website to display the infographic presented above:

 

Facts and Stats to Tweet:

  • Worldwide pages/visits have decreased from 4.9 to 4.5. »tweet«
  • Worldwide bounce rates have decreased from 48.2% to 47.0%. »tweet«
  • Worldwide average time on site has decreased from 5:49 to 4:50. »tweet«
  • Websites based in China have the highest bounce rates in the world at 58%. »tweet«
  • Websites based in Aruba and Saint Lucia have the lowest bounce rates in the world at 30%. »tweet«
  • Worldwide direct traffic to websites has increased from 36.5% to 36.8% (when compared to all forms of web traffic). »tweet«
  • Worldwide search engine traffic to websites has increased from 27% to 28% (when compared to all forms of web traffic). »tweet«

Douglas Lee Miller
New Media Manager

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