Ordinarily, I don’t think anyone would give criticism to President Obama’s folks in charge of social media. After all, it is safe to say he’s the first social media savvy President, and strategists from many industries are still learning lessons from his campaign’s use of the new, dynamic mediums.
LinkedIn too, with it’s high profile IPO, not only IS a social network, it has proven a keen savvy in existing in an ecosystem of other highly valuable social streams, as is evidenced in the tight integration with Twitter.
So it is with a bit of shock that, on the day that these two forces are set to combine, I visit the LinkedIn group specially created to curate questions to the President in his LinkedIn sponsored town hall about jobs only to see that the “jobs” tab itself has no positions posted.
Now, I work in social media strategy, so I’ve built my fair share of LinkedIn groups, and I happen to know that setting up this tab, along with the “job discussion” tab is an easy process.
Granted, there may be some political reason this tab remained empty, and should that have been an intentional choice, I can give credit – as long as it was intentional.
The issue I have is in the visual irony of an image like this:
“Putting America Back to Work 2011” was followed immediately by “This group currently has no jobs.”
Somebody, somewhere must have pointed out the visual mis-step here and advised either LinkedIn or the Obama team that it could emerge as a sore spot. Right?
The answer is that I simply just don’t know. Was it an intentional choice or just overlooked?
The lesson to learn here is that, in this world of new dynamic mediums, there are a thousand new areas to cover and be inentional about. Even the most seasoned professionals can overlook a small detail.
That is why it is so important to have someone on your team or working for you who can be aware of the potential for these kinds of possibilities, and to be able to have a strategy in place to compensate when they bubble to the surface.
What are your thoughts on this? Too much visual irony? Nitpicking? Let me know, leave a comment: